Cerezo Osaka concluded the 2017 season with the Emperor’s Cup victory on New Year’s Day. One of the biggest things happened in 2017 was arguably DAZN’s entry to the world of Japanese football. Perform’s broadcasting service made it easier to watch football, at least for me, while connectivity issues occurred numerous times. What DAZN brought to Japanese football was big money, so-called “DAZN money.” With major contract with DAZN, J.League started to provide clubs much more money than before.
According to Kyodo News,
The J. League championship winner from this season will be rewarded with ¥1.55 billion to be paid in installments of ¥1 billion, ¥400 million and ¥150 million over three years.
The runner-up will receive ¥700 million over the same period, while the third-place team will earn ¥350 million over two years. The fourth-place team will net one payment of ¥180 million.
The team that wins the J1 title will receive an immediate bonus of ¥300 million, with the runner-up and third-place teams to be paid ¥120 million and ¥60 million, respectively.
All 18 J1 teams will be given ¥350 million. Second-division teams will earn ¥150 million and J3 teams ¥30 million.
Teams relegated to J2 will get financial support to the tune of ¥130 million, with clubs dropping into J3 to get ¥90 million.
The League Cup winners get ¥150 million.
These are not all what the clubs get. For example, there is no mention to the Emperor’s Cup but the winners get the same amount of money with the case of the League Cup (Levain Cup). There is also an “ACL Support” which is to provide clubs qualified for the ACL ¥20 million each.
Taking all of these things into account, according to my calculation, Cerezo Osaka will get
- ¥60 million after they finished in the third place in the league, and
- ¥350 million (¥200 million in 2018 + ¥150 million in 2019) as a distribution for reinforcing the ideal of the J.League (or something like that, I’m not sure how to translate it), as well as
- Another ¥350 million as an equal reward.
- ¥300 million in total (¥150 million + ¥150 million) after they achieved the cup double.
- ¥20 million as an ACL Support.
So, to sum up, Cerezo will get ¥1.08 billion although not all of them will be provided to the club soon. This is way more than the transfer fee Cerezo paid to sign Hiroshi Kiyotake. It was pretty much an expensive shopping but they already recovered the expense.
In addition, following Cerezo’s Emperor’s Cup victory, they will play the Fuji Xerox Super Cup in February and if they win against Kawasaki Frontale they will get ¥30 million, and even if they lose they will get ¥20 million. Also, they will play the Suruga Bank Championship as Levain Cup winners next summer and if they win they will get ¥30 million, if they lose they will get ¥10 million. So, at least ¥30 million is already guaranteed.